Unusual
YC F24 · Active · Market to AI agents
Competitors
| Company | Category | Status | Program |
|---|---|---|---|
 NavatticShared: marketing, salesActiveAI | AI | Active | YCW21 |
 ResquaredShared: marketing, sales, butActiveOther | Other | Active | YCW21 |
 Apollo.ioShared: marketing, sales, strategyActiveOther | Other | Active | YCW16 |
 Surface LabsShared: marketing, sales, agentActiveAI | AI | Active | YCS23 |
 SuperbarShared: marketing, sales, driveActiveAI | AI | Active | YCS22 |
Adjacent
| Company | Category | Status | Program |
|---|---|---|---|
 Bizzy AIShared: marketing, sales, understandActiveAI | AI | Active | YCS25 |
 AptenShared: marketing, sales, agentActiveAI | AI | Active | YCS24 |
 PositionalShared: marketing, strategy, contentAcquiredOther | Other | Acquired | YCS21 |
 BlazeShared: marketing, salesActiveAI | AI | Active | YCW22 |
 Affil.aiShared: marketing, content, workActiveAI | AI | Active | YCS24 |
Also from F24 in AI
All of F24| Company | Category | Status |
|---|---|---|
 LuthorReal-time governance for enterprise communicationsActiveAI | AI | Active |
 OrigamiEnter your domain & Origami gets you customers.ActiveAI, Data | AI, Data | Active |
 AbundantAgent simulation and RL for researchersActiveAI, Devtools | AI, Devtools | Active |
 Afternoon.coBookkeeping, compliance and tax for foundersActiveAI | AI | Active |
 ArchilThe high-performance file system that connects AI to dataActiveAI, Data, Devtools | AI, Data, Devtools | Active |
 ArchiLabsAI Data Center DesignActiveAI | AI | Active |
Founders
- Will JackFounder/CEO
- Keller MaloneyFounder
About Unusual
AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions. Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings. We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents. Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.
- YC batch
- F24 · Fall 2024
- Status, per YC
- Active
- Category
- AI
- Team size
- 4
- Location
- San Francisco, CA, USA
- Founded
- 2024
- Checked
- 33m ago
Unusual: questions
Which YC batch was Unusual in?
Unusual was in Y Combinator's Fall 2024 batch (F24).
Is Unusual still active?
Y Combinator lists Unusual as active.
Who founded Unusual?
Unusual's founders, as listed on its YC page: Will Jack (Founder/CEO), Keller Maloney (Founder).
Where is Unusual based?
Unusual lists San Francisco, CA, USA as its location on YC's directory.
Sources: each program's public company list, read twice a week. Not affiliated with Y Combinator or any other program. Logos via logo.dev; trademarks belong to their owners.