Easyplan

YC W20 · Inactive · An AI-driven investment app for beginner investors in India

Competitors

Companies closest to Easyplan
Company	Category	Status	Program
PiggyShared: investing, investment, indiaInactiveOther	Other	Inactive	YCS17
AnfinShared: investing, investor, assetActiveOther	Other	Active	YCW22
ArthenaShared: investing, investment, marketAcquiredOther	Other	Acquired	YCW17
TrustEggShared: investing, invested, marketInactiveOther	Other	Inactive	YCW11
FrontPageShared: investor, market, indianActiveOther	Other	Active	YCS21

Adjacent

Companies next to Easyplan
Company	Category	Status	Program
Stock UnlockShared: investing, investor, investmentActiveOther	Other	Active	YCW22
GrowwShared: investing, india, fundPublicOther	Other	Public	YCW18
VestShared: investing, investment, fundAcquiredOther	Other	Acquired	YCW15
Spring in AfricaShared: investing, market, asset managementActiveOther	Other	Active	YCW19
Pit.AIShared: investing, investment, marketInactiveAI	AI	Inactive	YCW17

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About Easyplan

Easyplan is an investment app for beginner investors in India (kind of a cross between Betterment and Qapital in the US). We also provide users with a credit card secured by their investments. We launched with money market funds and have ~40,000 customers who’ve invested (~40% MoM growth). The pandemic spurred interest among new investors, and our AUM has grown 3x since April 2020. And we’ve done this with a cost of acquisition that is 10% of the industry average. Here’s the problem we see. Only 10% of the 100 million middle-income Indian workers have invested in the markets. This is despite the fact that they save ~30% of their income, making this a $325B potential market in assets under management. However, current investment apps in India are built for active investors. With over 16,000+ mutual funds and 5000+ stocks to choose from, they are far too complicated for beginners, who make up most of the market. We’re building an AI - driven investment planning software that is designed for beginners. Users use our conversational AI to get diversified mutual fund portfolios tailored to their goals. We also offer users a credit card secured by their investments, so they can earn return without losing liquidity. In terms of business model, we make commissions on the asset we manage, and interchange fees on the fund. We estimate we can make $12 per user per year, which is 6x our current acquisition cost of $2 per investor.

YC batch: W20 · Winter 2020
Status, per YC: Inactive
Category: AI
Team size: 8
Location: MH, India
Checked: 1h ago

YC tags: Fintech, India, Investing

Easyplan in W20: 228 companies, 29% AI

Easyplan: questions

Which YC batch was Easyplan in?

Easyplan was in Y Combinator's Winter 2020 batch (W20).

Is Easyplan still active?

Y Combinator lists Easyplan as inactive.

Where is Easyplan based?

Easyplan lists MH, India as its location on YC's directory.

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