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14,448 startups · 29 programs

Wildcard

Active · AEO/GEO for E-Commerce and Retail

WebsiteYC profile

Why it ranks

How the rank works
6signal of 100 · rising 4
  • went through YCProgram · this site+4
  • hiringHiring · Titles (titles.fru.dev), YC+2

A sum of public facts, not a judgement and not investment advice.

Competitors

AIDynamiteShared: ecommerce brand, marketingYC W24San FranciscoStartup →OtherShipBobShared: ecommerce brand, e-commerce, retailYC S14ChicagoStartup →AIHypotenuse AIShared: ecommerce brand, e-commerce, contentYC S20San FranciscoStartup →OtherZentailShared: ecommerce brand, e-commerce, workYC S12ColumbiaStartup →AICheersShared: full stack, geo, chatgptYC S24San FranciscoStartup →
Companies closest to Wildcard
Company
DynamiteShared: ecommerce brand, marketingYC W24ActiveAI, Devtools
ShipBobShared: ecommerce brand, e-commerce, retailYC S14ActiveOther
Hypotenuse AIShared: ecommerce brand, e-commerce, contentYC S20ActiveAI
ZentailShared: ecommerce brand, e-commerce, workYC S12ActiveOther
CheersShared: full stack, geo, chatgptYC S24ActiveAI

Adjacent

OtherAntavoShared: retail brand, commerceSeedcamp 2012Startup →AIAthenaHQShared: aeo, geo, showYC W25San FranciscoStartup →OtherMaintouchShared: marketing, aeoYC S23New York CityStartup →DataXapixShared: ecommerce brand, retail, amazonPlug and PlayUnited StatesStartup →OtherAdvancePay (Zilla)Shared: ecommerce brand, show, contentAntler 2022USStartup →
Companies next to Wildcard
Company
AntavoShared: retail brand, commerceSeedcamp 2012Not statedOther
AthenaHQShared: aeo, geo, showYC W25ActiveAI
MaintouchShared: marketing, aeoYC S23ActiveOther
XapixShared: ecommerce brand, retail, amazonPlug and Play Not statedData
AdvancePay (Zilla)Shared: ecommerce brand, show, contentAntler 2022Not statedOther

Also from W25 in AI

All of W25
AIBezelDigital AI humans that model clothes for e-commerce brands.YC W25New York CityStartup →AICenoteAI agents for conversational commerceYC W25San FranciscoStartup →AICuckoo LabsReal-time AI translator for global sales and marketingYC W25SeoulStartup →AI.WaveInference for real-time AIYC W25ParisStartup →AI10xAI Sales Teams for Dental PracticesYC W25San FranciscoStartup →AIa0.devWe make mobile apps using AI.YC W25San FranciscoStartup →
Company
BezelDigital AI humans that model clothes for e-commerce brands.ActiveAI
CenoteAI agents for conversational commerceteam of 2ActiveAI
Cuckoo LabsReal-time AI translator for global sales and marketingteam of 2ActiveAI
.WaveInference for real-time AIteam of 2ActiveAI, Devtools
10xAI Sales Teams for Dental Practicesteam of 3hiringActiveAI, Data
a0.devWe make mobile apps using AI.team of 3hiringActiveAI, Devtools

Founders

  • Kaushik MahorkerFounder/CEO

About Wildcard

Wildcard is the full-stack AEO & GEO platform for ecommerce and retail brands. We audit and action on how you show up across across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, Amazon Rufus/Alexa, and Walmart Sparky. We build the roadmap to close the gaps, and create the content that gets you recommended. Most tools stop at a visibility score. We do the work, and are built for ecommerce brands and retailers, not SaaS. Brands using Wildcard now show up first in AI answers where they used to be invisible. Wildcard is building the command center for agentic commerce, everything brands need to serve a new type of shopper: AI agents; including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).

YC batch
W25 · Winter 2025
Status, per YC
Active
Category
AI, Developer tools
Location
San Francisco, CA, USA
Founded
2025
Checked
10h ago

YC tags: Generative AI, E-commerce, Marketing, Retail Tech, AI

Wildcard in W25: 166 companies, 84% AI

LinkedIn

Wildcard: questions

Which YC batch was Wildcard in?

Wildcard was in Y Combinator's Winter 2025 batch (W25).

Is Wildcard still active?

Y Combinator lists Wildcard as active.

Who founded Wildcard?

Wildcard's founders, as listed on its YC page: Kaushik Mahorker (Founder/CEO).

Where is Wildcard based?

Wildcard lists San Francisco, CA, USA as its location on YC's directory.