YCW25· AI· DevtoolsWildcard
AEO/GEO for E-Commerce and Retail
Founders
- Kaushik MahorkerFounder/CEO
Same space
Competitors
Closest in what they build, same category.
Adjacent
Overlapping tags, a different niche.
DraprS20Try on clothing onlineShared: e-commerce, retail techAcquired
matagoraS19Empowering local retailers with tech that works for them.Shared: marketing, retail techActive
ZaymoW24Interactive email builder for ecommerce brandsShared: e-commerce, marketingActive
CustoraW11Custora is a predictive analytics platform for e-commerce marketing…Shared: e-commerce, retail techAcquired
BizzyW15Bizzy is omni-channel marketing for ecommerce businesses.Shared: e-commerce, marketingAcquired
Also from W25 in AI
Batchmates in Winter 2025.
BezelW25Digital AI humans that model clothes for e-commerce brands.Active
CenoteW25AI agents for conversational commerceActive
Cuckoo LabsW25Real-time AI translator for global sales and marketingActive
.WaveW25Continuous inference for streaming AI modelsActive
10xW25AI Sales Teams for Dental PracticesActive
a0.devW25We make mobile apps using AI.Active
About Wildcard
Wildcard is the full-stack AEO & GEO platform for ecommerce and retail brands. We audit and action on how you show up across across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, Amazon Rufus/Alexa, and Walmart Sparky. We build the roadmap to close the gaps, and create the content that gets you recommended. Most tools stop at a visibility score. We do the work, and are built for ecommerce brands and retailers, not SaaS. Brands using Wildcard now show up first in AI answers where they used to be invisible. Wildcard is building the command center for agentic commerce, everything brands need to serve a new type of shopper: AI agents; including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).
San Francisco, CA, USA
Wildcard: questions
Which YC batch was Wildcard in?
Wildcard was in Y Combinator's Winter 2025 batch (W25).
Is Wildcard still active?
Y Combinator lists Wildcard as active.
Who founded Wildcard?
Wildcard's founders, as listed on its YC page: Kaushik Mahorker (Founder/CEO).
Where is Wildcard based?
Wildcard lists San Francisco, CA, USA as its location on YC's directory.
Not affiliated with Y Combinator. From YC's public directory. Logos via logo.dev; trademarks belong to their owners.