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14,448 startups · 29 programs

mParticle

Acquired · mParticle is a customer data platform purpose-built to help brands collect, unify and activate upon their first-party data driving innovation across marketing, product and engineering departments.

WebsitePlug and Play page

Why it ranks

How the rank works
5signal of 100 · rising 3
  • acquiredOutcome · YC, program pages, Acquisitions+4
  • went through Plug and PlayProgram · this site+1

A sum of public facts, not a judgement and not investment advice.

Competitors

AIAcquiredHyperplane AIShared: party data, marketing, consumerPlug and PlayUnited StatesStartup →AIFinalytics.aiShared: party data, innovation, loyaltyPlug and PlayUnited StatesStartup →AIMenzaShared: consumer brand, dataYC W26LondonStartup →DataAcquiredSegmentShared: customer data, collect, marketingYC S11San FranciscoStartup →AIKuliShared: consumer brand, marketingYC X26ParisStartup →
Companies closest to mParticle
Company
Hyperplane AIShared: party data, marketing, consumerPlug and Play AcquiredAI, Data
Finalytics.aiShared: party data, innovation, loyaltyPlug and Play Not statedAI, Data
MenzaShared: consumer brand, dataYC W26ActiveAI, Data
SegmentShared: customer data, collect, marketingYC S11AcquiredData
KuliShared: consumer brand, marketingYC X26ActiveAI, Data

Adjacent

OtherKineticShared: party dataAntler 2025GermanyStartup →OtherDinMoShared: party data, marketingSeedcamp 2022Startup →AITickleShared: party data, brand, advertisingPlug and PlayUnited KingdomStartup →OtherVolticShared: engineering department, innovation, stackYC S22New York CityStartup →AIDialtoneShared: party dataYC S23San FranciscoStartup →
Companies next to mParticle
Company
KineticShared: party dataAntler 2025Not statedOther
DinMoShared: party data, marketingSeedcamp 2022Not statedOther
TickleShared: party data, brand, advertisingPlug and Play Not statedAI
VolticShared: engineering department, innovation, stackYC S22ActiveOther
DialtoneShared: party dataYC S23ActiveAI

Also from Plug and Play in Data

All of Plug and Play
DataAdrichAdrich helps brands and retailers get the right product to the right customer at the right time through a smart packaging and post-sales data analytics platform.Plug and PlayUnited StatesStartup →DataAllium DataAllium Data is a Big Data platform for the insurance industry.Plug and PlayUnited StatesStartup →DataAlphaRankAlpharank builds APIs that reimagine historical customer transactions as predictive social influence graphs.Plug and PlayUnited StatesStartup →DataAnother works, IncJapan's first contract fee for free with free of charge, a double -working matching platform that connects the company and the local governmentPlug and PlayJapanStartup →DataArkestroThe only predictive procurement software that helps your team continuously exceed targets.Plug and PlayUnited StatesStartup →DataAX SemanticsAX Semantics is a content creation software based on data for e-commerce, Business Intelligence and publishing customers.Plug and PlayGermanyStartup →
Company
AdrichAdrich helps brands and retailers get the right product to the right customer at the right time through a smart packaging and post-sales data analytics platform.Not statedData
Allium DataAllium Data is a Big Data platform for the insurance industry.Not statedData
AlphaRankAlpharank builds APIs that reimagine historical customer transactions as predictive social influence graphs.Not statedData, Devtools
Another works, IncJapan's first contract fee for free with free of charge, a double -working matching platform that connects the company and the local governmentNot statedData
ArkestroThe only predictive procurement software that helps your team continuously exceed targets.Not statedData
AX SemanticsAX Semantics is a content creation software based on data for e-commerce, Business Intelligence and publishing customers.Not statedData

Programs

Programs mParticle went through
ProgramCohortSource
Plug and PlayNot statedPlug and Play Page

About mParticle

"mParticle is a customer data platform specializing in helping brands collect, unify, and activate their first-party data to drive innovation across marketing, product, and engineering departments. With a focus on integration challenges faced by leading consumer brands, mParticle offers a unique solution to unify customer data across various marketing, advertising, analytics, loyalty, and technology stacks. By establishing a single point for client-side data collection and creating a universal customer profile, mParticle enables real-time access to consolidated data through pre-built server-side integrations. This approach allows brands to maintain ownership of their first-party data asset, ensuring complete control over customer identity management. mParticle's commitment to data efficiency and insightful analysis sets it apart in the customer data platform landscape, making it a valuable asset for businesses looking to enhance their omni-channel strategies and personalized marketing efforts."

Status
Acquired
Category
Data
Location
United States
Checked
6h ago

mParticle: questions

Which accelerators did mParticle go through?

mParticle is listed by Plug and Play.

Is mParticle still active?

Plug and Play lists mParticle as acquired.

Where is mParticle based?

mParticle lists United States as its location on Plug and Play's page.