mParticle
Plug and Play · Acquired · mParticle is a customer data platform purpose-built to help brands collect, unify and activate upon their first-party data driving innovation across marketing, product and engineering departments.
Same space
| Company | Category | Status | Program |
|---|---|---|---|
 KineticShared: party dataNot statedOther | Other | Not stated | Antler2025 |
 CRWDShared: various marketing, activate, brandNot statedOther | Other | Not stated | Plug and Play |
 Finalytics.aiShared: party data, innovation, loyaltyNot statedAI, Data | AI, Data | Not stated | Plug and Play |
 VolticShared: engineering department, innovation, stackActiveOther | Other | Active | YCS22 |
 AuxiaShared: party data, brand, driveNot statedAI | AI | Not stated | Plug and Play |
Also from Plug and Play in Data
All of Plug and Play
Programs
| Program | Cohort | Source |
|---|---|---|
 Plug and Play | Not stated | Plug and Play Page |
About mParticle
"mParticle is a customer data platform specializing in helping brands collect, unify, and activate their first-party data to drive innovation across marketing, product, and engineering departments. With a focus on integration challenges faced by leading consumer brands, mParticle offers a unique solution to unify customer data across various marketing, advertising, analytics, loyalty, and technology stacks. By establishing a single point for client-side data collection and creating a universal customer profile, mParticle enables real-time access to consolidated data through pre-built server-side integrations. This approach allows brands to maintain ownership of their first-party data asset, ensuring complete control over customer identity management. mParticle's commitment to data efficiency and insightful analysis sets it apart in the customer data platform landscape, making it a valuable asset for businesses looking to enhance their omni-channel strategies and personalized marketing efforts."
- Status
- Acquired
- Category
- Data
- Location
- United States
- Checked
- 1h ago
mParticle: questions
Which accelerators did mParticle go through?
mParticle is listed by Plug and Play.
Is mParticle still active?
Plug and Play lists mParticle as acquired.
Where is mParticle based?
mParticle lists United States as its location on Plug and Play's page.
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