Lapis

Active · AI that creates and runs ads, end-end

YC F25

Website YC profile

Why it ranks

How the rank works

8signal of 100 · rising 7

went through YCProgram · this site+4
team of 4Team size · YC's directory+3.6

A sum of public facts, not a judgement and not investment advice.

Competitors

BelugaShared: paid ads, advertising, marketingYC X25San FranciscoStartup →AI

RevnuShared: runs ads, advertising, channelYC X26ManchesterStartup →AI

GooseworksShared: self improving, advertising, marketingYC W23San FranciscoStartup →AI

UplaneShared: landing page, self improving, advertisingYC F25San FranciscoStartup →Other

InstaAgentShared: paid channel, advertising, marketingYC X26San FranciscoStartup →

Companies closest to Lapis
Company	Category	Status	Program
BelugaShared: paid ads, advertising, marketingYC X25ActiveAI	AI	Active	YCX25
RevnuShared: runs ads, advertising, channelYC X26ActiveAI	AI	Active	YCX26
GooseworksShared: self improving, advertising, marketingYC W23ActiveAI	AI	Active	YCW23
UplaneShared: landing page, self improving, advertisingYC F25ActiveAI, Data	AI, Data	Active	YCF25
InstaAgentShared: paid channel, advertising, marketingYC X26 +1ActiveOther	Other	Active	YC +1X26

Adjacent

OtherAcquiredViddyShared: paid ads, landing page, createYC W23New York CityStartup →AI

Adside.aiShared: paid ads, marketing, agentYC F26San FranciscoStartup →AIAcquired

ResonanceShared: self improving, marketing, campaignYC W24San FranciscoStartup →AI

PlaiShared: advertising, marketing, adsYC S21Los AngelesStartup →AI

KnowlifyShared: advertising, marketing, adsYC S25San FranciscoStartup →

Companies next to Lapis
Company	Category	Status	Program
ViddyShared: paid ads, landing page, createYC W23AcquiredOther	Other	Acquired	YCW23
Adside.aiShared: paid ads, marketing, agentYC F26ActiveAI	AI	Active	YCF26
ResonanceShared: self improving, marketing, campaignYC W24AcquiredAI	AI	Acquired	YCW24
PlaiShared: advertising, marketing, adsYC S21ActiveAI	AI	Active	YCS21
KnowlifyShared: advertising, marketing, adsYC S25ActiveAI	AI	Active	YCS25

Also from F25 in AI

All of F25

BlumaCanva for short-form video adsYC F25San FranciscoStartup →AI

Gentle HealthThe healthcare you want without the hassleYC F25AustinStartup →AI

AbsurdThe production canvas for AI film teamsYC F25Los AngelesStartup →AI

Imagine AIWe reverse engineer B2B growth, starting with LinkedIn.YC F25San FranciscoStartup →AI

AirCaps AIVoice AI that hears what other models miss.YC F25San FranciscoStartup →AI

AlderAI employees for finance, starting with accounts receivable.YC F25San FranciscoStartup →

Company	Category	Status
BlumaCanva for short-form video adsteam of 2ActiveAI	AI	Active
Gentle HealthThe healthcare you want without the hassleteam of 4ActiveAI	AI	Active
AbsurdThe production canvas for AI film teamsteam of 10ActiveAI	AI	Active
Imagine AIWe reverse engineer B2B growth, starting with LinkedIn.team of 5hiringActiveAI	AI	Active
AirCaps AIVoice AI that hears what other models miss.team of 5hiringActiveAI, Devtools	AI, Devtools	Active
AlderAI employees for finance, starting with accounts receivable.team of 2hiringActiveAI	AI	Active

Founders

Varunram GaneshFounder/CEO
Sai SurbeheraFounder/CTO

About Lapis

Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses. Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day. With Lapis, businesses can rapidly iterate on ads and A/B test at scale, free from the human design and creative bottlenecks that slow teams down. Using Lapis, companies can quantitatively improve their paid ads performance by up to 20x. Lapis is used by 1,500+ marketing teams and 30+ enterprises, from Fortune 500 businesses to fast growing DTC businesses, and supports 10 languages including English, Spanish, and Italian.

YC batch: F25 · Fall 2025
Status, per YC: Active
Category: AI
Team size: 4
Location: San Francisco, CA, USA
Founded: 2025
Checked: 6h ago

YC tags: B2B, Marketing, Advertising, AI